Stop performing.
Start becoming.
Executive coaching for professionals and leaders ready to align who they are with how they live and lead.
You've done the work.
So why does something still feel off?
You lead teams, hit targets, and show up every day. But there’s a gap between where you are and where you know you’re supposed to be.
You're successful on paper but may still feel unsettled underneath.
You're leading others but haven't invested in leading yourself.
You're busy building someone else's mission while yours sits on hold.
You keep growing your resume when what needs to grow is your clarity.
That gap has a name. And there’s a system to close it.
The Market Ready Lifestyle
A five-stage system for purpose-driven growth
This isn’t motivation. It’s a structured framework built from real experience, real setbacks, and real transformation. Five stages, one clear path from where you are to where you’re meant to be.
01
Foundation
Secure your physical, emotional, and spiritual base. Build stability before you build ambition.
02
Awareness
Clarify your identity, values, and purpose. Know who you are before you decide where to go.
03
Activation
Secure your physical, emotional, and spiritual base. Build stability before you build ambition.
04
Alignment
Make your decisions match your values. Close the gap between intention and how you actually spend your time.
05
Empowerment
Share your gifts, mentor others, and scale your impact. Lead with clarity and conviction.
About Lawrence
Built from experience
I didn’t design this framework in a classroom. I lived it.
At my lowest point, I was jobless, nearly homeless, and dependent on others to define my worth. Then I got tired of the reflection in the mirror and decided to take ownership of my life.
What followed were two combat deployments, earning the Combat Action Badge, and completing my service as an Army Staff Sergeant (Ret.). More than 20 years of military and federal leadership. Executive coaching certifications. A doctorate in progress. A published book. A marriage of over 22 years. Three children. And a framework forged through experience that can’t be taught.
Today, I coach professionals and leaders through the same transformation I’ve lived, bringing together servant-hearted discipline and transformational vision to help you close the gap between where you are and where you’re meant to be.
Credentials
- Public Service Senior Leader (Federal Government)
- Army Staff Sergeant (Ret.), Operation Enduring Freedom / Operation Iraqi Freedom
- MBA, Averett University | BS, Virginia Union University
- Doctorate of Business Administration, concentration in Executive Coaching (in progress), Liberty University
- Partnership for Public Service Leadership Excellence in Acquisition Program (LEAP) and Excellence in Government (EIG) Fellows Program
- Senior Executive Fellow, Harvard Kennedy School, Executive Education
- Certified Coach, Treasury Executive Institute Coach Training Program
- The Market Ready Mindset: Transforming Struggle Into Strength (Published Author)
- Recognized by OWN It! Magazine as “Top Men Leading in Excellence” (2025)
- Delivers transformational keynotes on growth, resilience, career readiness, and crisis leadership through the Five Stages of Readiness
- Facilitates agency-wide development roundtables on leadership, teamwork, communication, and career growth
What Coaching Looks Like
Structured coaching with a clear path forward
This isn’t open-ended conversation. Market Ready Lifestyle coaching follows a structured process designed to meet you where you are and move you toward where you want to be.
01
Assessment
You’ll start with the Market Ready Alignment Tool, a 20-question self-assessment that identifies where you stand across all five stages of readiness.
02
Strategy
Based on your results, Lawrence builds a personalized coaching plan focused on the stages where you need the most growth.
03
Coaching Sessions
Regular structured sessions that combine reflection, accountability, and action planning.
04
Growth
Track your progress against your alignment score. As your habits, values, and actions come into alignment, you see measurable change in how you live and lead.
Organizational Transformation
Personal change,
at organizational scale.
When teams move through the five stages of readiness together, individual change compounds into culture change. Each session blends teaching, guided reflection, group discussion, and practical exercises so participants leave with both insight and action. Groups run 6 to 12 participants, sized for genuine interaction and psychological safety.
Every cohort includes:
- Workbook aligned to the five stages
- Peer accountability partners
- Assessment using the Market Ready Alignment Tool
- Private community space for ongoing connection
Engagement formats
6-week series
One stage per week, with a final integration week. Our most common engagement path.
10 to 12-week deep dive
Two weeks per stage, ideal for corporate teams and leadership cohorts requiring deep cultural shifts.
Half-day or full-day workshops
Accelerated format for organizations wanting a concentrated experience for a specific project or kickoff.
Ongoing monthly cohorts
Continuous development for alumni and long-term leadership groups seeking sustained growth.
WorkshopS & Public Speaking
The Market Ready framework, on stage.
Lawrence brings the five stages of readiness to leadership cohorts, federal teams, and public stages. Past work includes facilitating agency-wide book series at HUD, including John
C. Maxwell’s 17 Indisputable Laws of Teamwork and Own It. Love It. Make It Work, plus presentations to professionals entering the workforce or navigating career transitions.
Signature talks
Who Are You Becoming
A story of evolution and growth through the five stages of readiness.
From Duty to Destiny
A combat veteran's story of carrying invisible weight and transforming through resilience, therapy, mentorship, and the framework.
Workforce Ready: Building Skills That Open Doors
How professionals in career transition find vision, clarity, and confidence.
Leading Through a Crisis
Lessons from guiding a team through the 2025 federal layoffs.
Book series facilitation
Multi-week roundtable discussions built around leadership or career-development titles for agency cohorts.
Hear it from Lawrence
Lawrence joined Antoine Medley on The Forced Pivot Podcast to discuss transforming struggle into strength and the power of purposeful living.
